With the publication of the Latin American Mobile Carrier Monitor for this quarter, some clients have asked why there is no data for Iusacell. The answer is really very simple. The company – part of Ricardo Salinas’ varied conglomerate – hasn’t issued its first quarter report. We have estimated Iusacell’s subscribers but we have no solid basis on which to estimate their financial results.
The obvious second question – when will they publish their first quarter report – has a much more complex answer, but my assumption is “never”.
Like a wayward teenager, Iusacell drifts in and out of trouble with its creditors and with stock market authorities. Again, like a teenager, its response to criticism is usually petulance and a door-slamming refusal to talk to anyone. It has already de-listed from the US stock exchanges because of the cost of financial reporting – or perhaps the need to report more than the company cared to report – and now the Mexican stock exchange (the BMV) has suspended the company for failing to provide an explanation of the missing 1Q 2010 report.
Earlier, another part of the Salinas empire, Banco Azteca, announced a takeover bid for the troubled operator which would essentially take the company private. Private companies have no need to file elaborate financial documents in public. Iusacell would disappear from the scrutiny of investors and telecom analysts.
This marks the second time in my industry analyst career that I find myself explaining an Iusacell near-death experience. Then as now, the issue is why does Iusacell fail to grow and thus teeter continuously on the edge of bankruptcy if Latin American mobile telephony – and the Mexican market in particular – have been on an incredible growth curve in the last decade?
Part of the blame may well lie with original owner Verizon and an ill-starred decision to adopt CDMA. Iusacell is the last company “south of the Rio Grande” trying to survive as an exclusively-CDMA operator. It may be hard to remember that not so long ago not just Verizon but the leading operator in the region, the BellSouth group, was committed to CDMA. When Telefonica bought BellSouth’s Latin American assets, it eventually converted all to GSM. America Movil immediately switched to GSM when it bought CDMA-based networks from Puerto Rico to Chile. The savings in handsets more than compensated for the cost of the network swap. Whatever benefits CDMA might have technologically over GSM, whatever benefits scale in China and India may have brought to CDMA handset prices, they are still more expensive than GSM. While Verizon (and Sprint) may be able to tolerate those differences in the US where ARPUs are over US$50, Iusacell could not tolerate that in Mexico where ARPUs struggle to reach US$15.
But Iusacell might have survived if the company had translated its high share in the corporate segment – a key strength bequeathed by Verizon – into a sustainable market position. Instead it merged with another Salinas company – low-end prepaid CDMA operator Unefon – and failed to maintain customer service levels with corporate customers. Nextel Mexico – an enterprise market specialist – is now larger than Iusacell. (We think. Iusacell rarely lets down its guard and publishes subscriber numbers.)
The company could have invested in a GSM swap but it is too small to attract big discounts from the equipment vendors, Iusacell is not a priority within the Salinas group and anyway, it is too busy fighting with its creditors.
Maybe it could have been sold at one time, but the incumbents are not interested: America Movil’s Telcel wouldn’t be permitted to do so for market-concentration reasons and Telefonica seems content to expand organically. Few outside investors want to become collateral damage in the battle to the death between these two regional giants.
All of the twists and turns of Iusacell could fill a novel and the denouement hasn’t been written yet.
All we can say for certain is that Iusacell failed to publish its 1Q 2010 results. My prediction is that we will never see another report from Iusacell again.