Ushering in a paradigm shift in enterprise mobility and freeing the information worker…for a one-year old company with only 18 employees this is an ambitious goal, but then leapfactor don’t seem short on ambition.
Leapfactor is a cloud-based micro-apps company that is seeking to accelerate the trend of the consumerization of business processes through the proliferation of both ready-to-use and customisable micro-apps that can in theory run on any device and link to almost any back-end system (for starters think automated and customisable alerts & notifications, easy sharing of business indicators, and on-the-go work approval flows).
In an interesting call with their CEO, Lionel Carrasco yesterday, what struck me was not their ambition but how much of the emerging Anywhere could be seen in the micro-apps approach:
- The core proposition is a redefinition of where value resides in mobile communications, no longer HW, no longer even SW, but true to mobility it lies in customisation to the business, and agility in deployment and execution.
- Value can be realised quickly, negating in this case the need for large upfront investments in software licenses. Cost becomes OPEX and crucially it becomes flexible depending on user demand.
- The model is intended to be highly scalable, both in terms of the number of users for whom it could be deployed within a business and by having B2E, B2C and B2B applicability.
- Everyone can be empowered by the potential of mobility, not just those core application software license holders in your organisation.
- By offering a public SDK aimed not just at the professional developer community but company IT departments, and partners; it’s less about zero-sum winners and losers in mobility, and more about empowering the ecosystem.
- By making it easier to create, customise, and update applications, businesses are not slowed down by the extended product development cycles of for example SAP applications.
There are however the inevitable challenges and they are myriad – leapfactor’s CEO acknowledged that security around the cloud-based architecture is high on the list of their clients’ concerns. It goes further than security however, with recent Yankee Group data pointing not only to security but a host of other potential barriers that enterprises consider cloud computing to throw up.
Add to this the challenges of this business model for markets with a lot of legacy infrastructure. Not so much a problem for Brazil and Mexico, two of the focus markets for the initial deployment, but for Western Europe who is next in the line up, it will be a more complicated sell-in.
And let’s not forget the challenge of growing the whole ecosystem. This is difficult enough to do as a large enterprise, but as a start-up this will require a lot of clever partnerships with systems integrators, OEMs and others to make it work.
Nevertheless, the potential points to one of the most interesting dynamics of Anywhere – when innovations allow the Anywhere enterprise to focus less on the “how” and more on the “where” opportunities in the contact zone between businesses and their customers, and between employees and their business processes, the relationship becomes a reciprocal one, where each one has a mobilizing force on the other.



