Late yesterday, HP announced its intention to acquire 3Com for $2.7 billion.  While this may come as a bit of a surprise to some, I actually think this is a great move for HP.  Followers of this industry know that HP and Cisco have been bitter rivals over the past few years creating a Red Sox/Yankees-like rivalry (I won’t say who is who since I’m a Sox fan).  The acquisition of 3Com by HP is just the latest chapter in the on going feud and helps HP fill in some significant product holes by adding high end switching products, a broad routing portfolio, security products and VoIP capabilities.

3Com is one of the industries most misunderstood companies.  Over the past few years almost the entire networking product line has been refreshed.  It has a huge base of business in China as well as low cost engineering that turns out high quality products quickly.  Its biggest problem though is brand.  When you mention 3Com to anyone in the networking industry, one of two comments usually come up: (1) “those are the guys that bailed on the enterprise market a decade ago;” or (2) “those are the guys that make NICs (network interface cards), palm or low end networking gear.”

Bringing 3Com products into HP not only solves HPs product holes, but also solves 3Com’s brand and distribution problems.  Two problems, one solution.  The move also creates a de facto #2 vendor in the networking industry.  Currently, in the switching market, which is the biggest of the enterprise networking submarkets, HP and 3Com flip flop for #2 depending on how the numbers are cut.  Our research has HP at 11% and 3Com at 9% creating a company with a combined 20% of the overall ports.  This will be the first time the industry has had a clear alternative to Cisco since the mid ‘90s when Nortel was a dominant vendor.

This is the third big acquisition announcement in the past few months following Cisco-Tandberg and Avaya-Nortel.  There is a clear trend to companies rationalizing down the number of vendors they use so we see this trend continue as companies like Brocade, F5, Riverbed, Polycom and Aruba all become legitimate acquisition targets for larger companies.  So, while this may be the most recent announcement, it won’t be the last.

For a more detailed look at my analysis, look for the Yankee Group focus report on this acquisition.