I think one of the first reports I ever wrote for Yankee Group six years ago commented on Latin American executives who still get their secretaries to type their emails. Maybe we have moved on a bit but some habits are hard to break. Executives may actually use their Blackberrys but now the issue is “who else gets to use one?”
RIM invited a number of analysts to their annual Wireless Enterprise Symposium event in Orlando. This event brings together enterprise clients — lots of CIOs — operators and developers to hear the latest announcements and pick up on the latest mobile enterprise (and Blackberry) trends.
The expected crowd was around 5,000 and it certainly looked like the organizers achieved their objective. I didn’t get an official count of Latin American attendance but the US Immigration official at Miami airport told me on Monday that he had seen several come by that morning for the same event. Since the Miami immigration hall is huge, that must mean lots of Latin American attendees. Certainly I frequently heard Spanish and Portuguese being spoken in the corridors.
RIM set up an informal roundtable for some LA-oriented analysts (including your correspondent) to talk to Latin American developers who were attending the show. There were the usual complaints about operators (can’t live with them; can’t live without them) and a couple of complaints about RIM but surprisingly few. These were passionately devoted Blackberry developers (at least those that RIM assembled for the roundtable).
The surprise was that they still reported some client prejudices about handhelds and enterprise mobility that I thought were going away at least among large enterprise clients:
· “Blackberrys are only for executives.”
· “I can’t give something that expensive to a worker.”
· “These things are only for email and workers don’t need email.”
· And my personal favorite… “I can’t give my subordinate a device that’s the same as mine or costs the same.”
(The later opens up a lively debate about whether RIM should introduce a “bargain basement” Blackberry to pander to this prejudice or stick to their strategy until these dinosaur-managers come around — or get wiped out!)
The cases weren’t isolated and they certainly weren’t exclusively small companies. Some developers reported that SMB’s were MORE open to enterprise mobility but this tended to be in smaller markets where large companies are more likely to be either branches of multinationals with no local power or entrenched family businesses.
Certainly it was clear despite evangelizing by vendors and thousands of PowerPoint slides by the analyst community, broad-scale enterprise mobility isn’t yet a business decision rather than some sort of emotional status-related decision. But this shouldn’t have us give up hope (nor stem the PowerPoint flow — analysts have to eat too).
Prejudice can only be cured by education.
Frankly, this is a role — and an opportunity — for the operators.