The impact of Anywhere–when a single powerful, pervasive digital network can connect all people, at anytime, in any place–will fundamentally change the consumer ecosystem. Communications will offer more intelligent, contextual services that facilitate richer experiences. Consumption of information will change, ridding consumers of information overload and giving them control over when, where and how they access content. And media will also change, releasing consumers from today’s restrictive choices and scheduling.

When Anywhere is fully realized, today’s inflexible models will give way to more personalized media experiences, where user choice and control are paramount. Network builders hold the keys to this revolution. To open their businesses to Anywhere, they must master new service innovation models and pursue alternative monetization strategies.

Earlier this week, I hosted a webinar focused around the Yankee Group Framework Report, “Transforming Anywhere.” I discussed the emergence of access to the Anywhere web, how it’s being driven by consumer behavior and expectations and how the evolution of Anywhere, in turn, is transforming the consumer.

The webinar runs about an hour:  audio (mp3) and slides (pdf).