http://blogs.yankeegroup.com/2009/02/17/ceos-become-comedians-here-in-barcelona/ the global connectivity experts™ Wed, 10 Mar 2010 15:11:25 -0500 hourly 1 http://blogs.yankeegroup.com/2009/02/17/ceos-become-comedians-here-in-barcelona/comment-page-1/#comment-2831 Declan Lonergan Fri, 20 Feb 2009 18:02:12 +0000 http://blogs.yankeegroup.com/?p=1307#comment-2831 Hi David - I think the most important future innovation in relation to handset customization will be software-enabled. While we will certainly see continuous adaptation of the hardware and form-factors, new handset colours etc. I believe the real differentiation opportunities will come from the integration of software and applications on the device. This will be more relevant to the so-called Smartphone category in the short-term but will gradually extend to mid-range devices also. Customization will come from new and distinctive software-enabled experiences. This will include integration of app-store widgets, better browser functionality, and the introduction of more intuitive UIs. During his keynote on Day 2, the Google speaker did a very nice demo of a user experience which integrated location, search, and an accelerometer-enabled feature that allowed his device to automatically switch to voice-recognition mode (and initiate a voice-activated search) when the device detected the user moving it towards his ear (hope that makes sense). Very cool. So, in summary I would say look to software and apps for future differentiation, but vendors must ensure it's all wrapped into attractive hardware that won't mean users compromise on street cred. Hi David – I think the most important future innovation in relation to handset customization will be software-enabled. While we will certainly see continuous adaptation of the hardware and form-factors, new handset colours etc. I believe the real differentiation opportunities will come from the integration of software and applications on the device. This will be more relevant to the so-called Smartphone category in the short-term but will gradually extend to mid-range devices also. Customization will come from new and distinctive software-enabled experiences. This will include integration of app-store widgets, better browser functionality, and the introduction of more intuitive UIs. During his keynote on Day 2, the Google speaker did a very nice demo of a user experience which integrated location, search, and an accelerometer-enabled feature that allowed his device to automatically switch to voice-recognition mode (and initiate a voice-activated search) when the device detected the user moving it towards his ear (hope that makes sense). Very cool. So, in summary I would say look to software and apps for future differentiation, but vendors must ensure it’s all wrapped into attractive hardware that won’t mean users compromise on street cred.

]]> http://blogs.yankeegroup.com/2009/02/17/ceos-become-comedians-here-in-barcelona/comment-page-1/#comment-2825 David Deans Thu, 19 Feb 2009 22:02:38 +0000 http://blogs.yankeegroup.com/?p=1307#comment-2825 Declan, your point about designing products in a more segmented manner is of interest to me. Do you believe that this evolution will enable more customization of mobile devices, or simple variations of the same model device? Declan, your point about designing products in a more segmented manner is of interest to me. Do you believe that this evolution will enable more customization of mobile devices, or simple variations of the same model device?

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