The concept of Anywhere—the emergence of ubiquitous connectivity—is transforming traditional consumer behaviors and the adoption of mass-market technologies. The Anywhere Consumer, with an increasing desire to have connectivity to enhance his or her daily experiences, will have a profound economic impact during the next 5 years.

So who is the Anywhere Consumer? What influence will he or she yield? A better understanding of this new class of consumers and their effect on the marketplace is critical to the success of those who create and sell consumer electronics, wireless services, digital content and other consumer services.

This webinar detailed Yankee Group’s Anywhere Consumer segmentation, providing insight into cutting-edge behavior and how this translates to mass-market adoption. Topics included:

• Definitions of the five segments, from Actualized Anywheres and Outlet Jockeys to Digital Shut-ins, Technophytes and Analogs
• A breakdown of the evolution of Anywhere and the motivations aligned with each consumer segment
• Best practices for marketing and selling products to different segments
• Recommendations for CE manufacturers, wireless carriers, service providers and content owners

This webinar runs about an hour: audio (mp3) and slides (pdf).