http://blogs.yankeegroup.com/2008/07/23/cisco-is-100-pure-love/ the global connectivity experts™ Wed, 10 Mar 2010 15:11:25 -0500 hourly 1 http://blogs.yankeegroup.com/2008/07/23/cisco-is-100-pure-love/comment-page-1/#comment-2560 Karthik Ram Thu, 24 Jul 2008 15:50:31 +0000 http://blogs.yankeegroup.com/2008/07/23/cisco-is-100-pure-love/#comment-2560 I was waiting for someone to comment on this acquisition. For the software that Pure systems provides (which seems to be the main reason why this company was acquired), I think it is a very steep price. But that said, having worked for CE manufacturers, I think the most important thing a company like Pure is able to do is make ease-of-use their selling point - which is very hard to in manufacturing firms due to the legacy of the organization's mindset (They can hire great designers, but the rest of the organization still has the same mindset). $120M may not be much for CSCO, but that doesn't justify it. I was waiting for someone to comment on this acquisition.
For the software that Pure systems provides (which seems to be the main reason why this company was acquired), I think it is a very steep price. But that said, having worked for CE manufacturers, I think the most important thing a company like Pure is able to do is make ease-of-use their selling point – which is very hard to in manufacturing firms due to the legacy of the organization’s mindset (They can hire great designers, but the rest of the organization still has the same mindset). $120M may not be much for CSCO, but that doesn’t justify it.

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