The emergence of ubiquitous connectivity–changing the meaning of location in our lives as a global network lets us be wherever we want–provides enormously rich research fodder for Yankee Group analysts. The move to Anywhere is nothing more, but nothing less, than what we care about here.
Summer is for reading, and I enjoy seeing what our clients are reading of our analysts’ work. And read they do; to paraphrase Mark Twain, reports of the death of the written word are widely exaggerated. (Mostly spread, I suspect, by people who don’t like to write!) Here are the six most widely read reports by thousands of Yankee Group clients in the last three months — and what they have to say:
- Anywhere Network Scorecard: Phil Marshall sets out Yankee Group’s unique assessment methodology for the work we’ve begun to score global network providers on their journey to building out the Anywhere Network.
- Surviving the Digital Home: Josh Martin calls out the winners — technologies, behaviors, companies — in the game to build out the fully digital home environment. Given spiralling energy costs, it’s good to see that tele-working will improve dramatically.
- Riding the Wave from Mobile Commerce to Mobile Transactions: Jon Paisner, Chris Collins, and Nick Spencer explain how and when mobile transactions will finally emerge after years of wishful thinking, as Anywhere Consumers embrace financial services on mobile devices.
- Advancing Mobile Applications through Managed Services: Nick Spencer shows how application architectures and the IT channel play in increasing adoption of enterprise mobility.
- Thinking Beyond Flat-Rate Business Models: Ari Banerjee says that next-generation business models for network providers–charging a premium for quality of service, for instance– means tackling new kinds of charging technologies inside the network itself.
- Finding a Femto Future: Roberta Wiggins forecasts the world market for femtocell technology: cool in-home bandwidth distribution that’s a game-changer for consumer broadband. But she also sees potential beyond residential applications, into the SMB/SOHO markets too.
The first report is available free on our homepage; the others are only available to Yankee Group Link Research clients. Check them out — and tell me what else you think we should be investigating on the road to Anywhere. Happy reading!