It’s been a crazy week for digital advertising. And it’s only Tuesday.
- Hulu is about to launch for real. I’ve been in the public beta and have been catching up on McHale’s Navy and The A-Team piped onto the big screen. I can’t wait to get the Rockford Files online, because the other plot lines are thin. And 1980’s special effects (real as they may be) are lame.
- EU regulators approved the Google-DoubleClick deal and the transaction is now closing. Microsoft has been on tour with aQuantive to discuss the progress of things for their online advertising strategy. It was a good conversation and — no doubt — prompted by the imminent nature of Google-click.
- US cable operators are pushing forward with standards for interactive advertising. It’s what I’d do if I were a cable operator, so no complaints about the plan. Plus it’s called “Project Canoe.” I’ve got a separate post on the topic.
