Books: in this age of blogs, IM, and Twittering, so 19th century! But still such a great way to set out an important idea.
It’s not easy to keep up, as the stack on my nightstand will attest, but I’m a voracious reader of non-fiction, particularly those on technology’s impact on us as consumers and business leaders. As I meet with technology executives on both sides of the aisle (developers and deployers, that is!), I’ve probably given out 100 books on these topics in the past two years. One exec who really liked one of my choices for him suggested I start up an on-line book club, so he could find out what else he should be reading.
Fair enough; here it is, via the blog. All you have to do to participate is to take the RSS feed (top-right-hand corner of my main blog page), and then watch for posts in the “YG book club” category. Here are two books I’m reading right now:
- Founders at Work I love story-telling, and I love technology; this book combines the two in an entertaining format, presenting interviews with a wide variety of recent and historical figures in the high-tech startup space.
- Marketing to the Social Web Full disclosure: the author is a friend as well as a member of Yankee Group’s Board of Directors. It’s still a valuable book with advice about how to market in a two-way context to the empowered Anywhere Consumer.
What are you reading these days that I might enjoy?